Is It True That Europeans Are Less Materialistic Than Americans?

im not stereotyping, i learned in my human resources class that the European culture is less materialistic than the American Culture, and was wondering if you agreed or disagreed.

Why Are We Losing The Distinction Between “less” And “fewer”?

Why is it so difficult for some people – even apparently educated people – to work out when to use “less” and when “fewer”, when they still seem to able to decide whether to ask “how much?” or “how many?”, and the two are analogous?
Why would a respected company like Apple announce that it has had “less than 25 reports” of a virus on iPods?
Why would the BBC, which should be a custodian of our language, refer to there being “less birds” at a Kenyan flamingo lake, or (ironically in an article about writing standards) refer to “less than half of schools”?
Why did the HR director of Norwich Union say they needed “less people to take calls”?
Why do I have to shout “FEWER!!” at the radio almost every day?